Another hypothetical client is Dave’s Hot Chicken, with corporate headquarters in Pasadena, California.

For the restaurant industry, geographic location is important because food services must be delivered or served in person. What do we know about restaurants within selected geographic areas? In each geography, what is the distribution of restaurants by type or cuisine?

Dave’s Hot Chicken participates in the restaurant industry in the United States and Canada. Dave’s Hot Chicken competes most directly with other fast casual restaurants, especially those with chicken menu items.

An article from Franchise Times in 2021 traced the history of Dave’s Hot Chicken, which had modest beginnings in a Los Angeles parking lot with four founders and a fryer. An Instagram posting in 2017 featured the company, and the word spread fast.

In 2022, Dave’s had around 80 locations in North America, up from 17 locations in July 2021. Recognized as North America’s fastest-growing restaurant, company has plans to add hundreds of new sites in the coming years.

Site selection is an important application of competitive intelligence as a service, especially for retail services like restaurants.

Extensive information about consumers at potential sites is available from many government sources. Information about competitors and their products comes from consumer reviews and restaurant menus. Competitive intelligence as a service automates the process of collecting and organizing this information.

For a company like Dave’s Hot Chicken, Competitor360® provides a searchable knowledge base across target geographical areas. It displays information about competitors and consumer demand, as needed for site selection.

A demonstration will be provided in the coming months.

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