The first hypothetical client is AprilAire, with corporate headquarters in Madison, Wisconsin.

Founded in 1938, AprilAire is a major provider of heating and air conditioning products. Most recently, with the tagline a breath of fresh air, the firm has been promoting systems that deliver healthy, virus-free indoor air.

Answering industry and marketplace questions begins the process of providing competitive intelligence services. Key questions for AprilAire include: What products are included in the heating and air conditioning category? What do we know about the companies that participate in this market?

In developing a demonstration for AprilAire, we focus on a segment of the heating and air conditioning market: suppliers of and buyers interested in air filtration and purification systems, appliances that deliver healthy, virus-free indoor air.

Information about brands and products is available from a variety of sources across the World Wide Web. There are reports from competitors, industry analysts, and consumers. News articles discuss economic conditions and the marketplace for heating and air conditioning products. The American Housing Survey reveals air conditioning usage across the United States. To collect and organize voluminous data can take considerable time and effort. Competitive intelligence as a service automates the process.

For a company like AprilAire, Competitor360® provides a searchable knowledge base about direct competitors and consumer demand.

A demonstration will be provided in the coming months.

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