A graph or network provides a picture of the competitive environment.

Competitive intelligence depends on information about companies, products, and buyers. In business-to-business commerce, the buyers are other companies. In business-to-consumer commerce, the buyers are consumers.

We consider the complete competitive environment. Inspired by the economics of industrial organization, we consider competitive rivalries within the industry, potential new entrants into the industry, and substitute products. We map the end-to-end supply chain, tracing relationships between suppliers and buyers.

Each client has its own competitive environment.

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