Custom marketing research and competitive intelligence studies take time. It is not uncommon for researchers and industry experts to work for weeks or months collecting and analyzing data relevant to the client’s questions. The typical deliverable is a product, company, or industry research report and presentation. This is the nature of the custom research engagement.

Researchers and industry experts take a different approach with competitive intelligence as a service. Individual studies are replaced by a series of studies. Survey and purchasing data are complemented by automated data acquisition from the web. Researchers may deliver reports and presentations at the client’s request. But both the researcher and the client have access to a knowledge base that grows with each research study and is continually updated with data from the web.

The knowledge base can be accessed from any modern web browser using a desktop computer or mobile device. Client-specific competitive intelligence is available online to anyone authorized to use the application.

Competitive intelligence as a service includes research reports and analyses, as well as utilities for information retrieval, information extraction, and question answering.

Research clients get answers quickly. Clients see research results at a much lower cost than what is possible with traditional custom research studies.

Research Publishers works with value-added researchers to deliver customized competitive intelligence solutions. Using modern methods of data engineering and data science, we build on data from prior research and online sources.

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