A well-constructed knowledge base includes information about suppliers and buyers. To what extent is a company dependent on suppliers of labor and capital? Are sources of supply restricted, giving suppliers pricing power?

Companies rely on one another across the supply chain. To what extent is one company dependent on the products of another?

Buyers in business-to-business commerce are other companies. Buyers in business-to-consumer commerce are individuals. What do we know about buyers? How many buyers are in the marketplace? What are their needs? What is the level of demand, and how does demand affect prices?

Analysis of markets and economic trends is central to competitive intelligence as a service.

Back to Competitive Analysis